Traffic Boost: Site Design

One of the simplest ways to boost your site’s overall quality is to merely adjust the overall look of your site. Try your hand at different layouts and color schemes and find one that looks clean and trustworthy. Don’t overdo the volume of ads that appear on your site as this can very easily scare away interested parties. On the other hand, people do visually enjoy sidebars and top bars as a means for traversing the site and finding content. Adding these to even the simplest of sites can very quickly raise your overall look.

Avoid going with a black background with lighter colored text. This tactic, while it might seem trendy, is responsible for lost traffic on an uncountable number of sites. To a casual web surfer the black background seems psychologically disturbing. You should also avoid other darker colored backgrounds such as midnight blue and dark purple for the same reasons. Essentially they feel as though the site has an underground sort of theme and thus is more likely to contain spyware and other unwanted things. In addition to the psychological factor, it’s also much more difficult to read something on a page designed in this manner. A large percentage of potential followers for your site can easily be driven away simply because they cannot easily experience your site’s content.

Instead, go with a pure white background or perhaps a light gradient. Keep the design simple and elegant without anything too distracting in terms of layout. Avoid drop-down menus and flashing banner ads as these are frustrating to potential viewers. Choose a logo that both sends your message and looks good at the same time. The same goes for your slogan, if you choose to have one.

Advertisement